Top 5 Events You Should Be Hosting at Your Dispensary

Your dispensary isn’t just a place to stock up on flower or edibles—it’s a community hub, a space where cannabis lovers gather, vibe, and learn. Hosting events is one of the best ways to boost foot traffic, build loyalty, and show off your brand’s personality. And guess what? It doesn’t have to break the bank.

Here are five crowd-pleasing events your dispensary should be hosting (like, yesterday) to keep your customers coming back for more.

1. Puff & Paint Nights

Why It Works:
Who doesn’t love getting creative after a little cannabis? Puff & Paint nights are a guaranteed hit, combining art, relaxation, and just enough THC to spark some serious creativity.

How to Pull It Off:

• Partner with a local artist to guide the session.

• Provide pre-rolls, edibles, or vapes for participants to enjoy (where laws allow).

• Keep it simple with affordable supplies like canvases and paints.

The Bonus:
Events like these tend to draw in groups—think friends, date nights, or even team-building outings. The more people who show up, the more word-of-mouth buzz your dispensary gets.

2. Cannabis Education Classes

Why It Works:
A lot of people are curious about cannabis but don’t know where to start. Hosting education classes makes your dispensary a trusted source of knowledge while showing off your products.

How to Pull It Off:

• Topics could include “Cannabis for Beginners,” “How to Microdose,” or “Cannabis & Wellness.”

• Bring in a local cannabis expert or a brand rep to lead the class.

• Include live product demos or samples to get people excited about trying something new.

Studies show that 90% of customers trust businesses that educate them—you’re building trust and boosting sales in one go.

3. Seasonal Celebrations

Why It Works:
Holidays are an easy excuse to throw a party. From 4/20 blowouts to Halloween costume contests, themed events bring energy and excitement to your dispensary.

How to Pull It Off:

• Offer exclusive holiday deals or limited-edition products.

• Decorate your dispensary to match the theme (bonus points for photo ops).

• Host a giveaway—customers love free stuff, and you’ll grow your email list while you’re at it.

Events like these are perfect for social media. Encourage attendees to snap photos and tag your dispensary to spread the word.

4. Vendor Pop-Ups

Why It Works:
Partnering with cannabis brands for pop-ups is a win-win. They get to showcase their products, and you get to offer your customers a little something extra.

How to Pull It Off:

• Choose vendors that align with your brand (think local growers or popular edible companies).

• Include freebies like swag, product samples, or exclusive discounts.

• Schedule these events during peak traffic times, like weekends or payday Fridays.

Pop-ups give customers a reason to swing by your dispensary, even if they’re just “browsing.” Once they’re inside, you’ve got a chance to upsell.

5. Wellness Workshops

Why It Works:
Cannabis and wellness go hand in hand. Hosting workshops on topics like yoga, meditation, or CBD skincare can attract health-conscious customers who might not see your dispensary as their first stop.

How to Pull It Off:

• Collaborate with local wellness experts—think yoga instructors, massage therapists, or nutritionists.

• Create packages that pair workshop sessions with your products (like CBD oils or topicals).

• Keep the vibe chill and approachable to attract first-timers.

Wellness events appeal to a broad audience, including those who may have never stepped foot in a dispensary before.

Final Thoughts

Hosting events at your dispensary isn’t just about the sales (though those will definitely come). It’s about building a community, creating experiences, and showing your customers that your dispensary is more than just a store—it’s the spot for cannabis culture.

So whether you’re planning a chill Puff & Paint night or going big with a 4/20 bash, these events will help you build loyalty, boost your brand, and bring people through your doors. Because let’s be honest—cannabis is better when it’s shared, and your dispensary can be the place where it all happens.