Let’s face it—navigating most cannabis websites is about as fun as waiting in line at the DMV. From confusing layouts to the digital equivalent of “Are you even listening?” customer service, there’s a long list of reasons users abandon their carts and never look back. But here’s the thing: it doesn’t have to be that way.
Instead of obsessing over what your competitors are doing, let’s focus on the one thing that matters—your users. They’re frustrated, overwhelmed, and probably a little high, so let’s give them a smooth ride. Below, we’ll break down the common pain points that cannabis website users experience and show you how to turn their gripes into your golden opportunity.
High prices and unclear value propositions leave users wondering, “Why am I paying $60 for this eighth again?”
When users can’t see the value in your product—whether it’s due to lack of transparency or simply being overpriced—they’ll bounce faster than a rubber ball. According to research, 65% of consumers cite pricing as a major factor in their purchasing decisions.
“Yeah, we’re not the cheapest, but you’re paying for the good stuff. Think small-batch, farm-to-bowl vibes—not bargain bin shake.”
Users are left Googling “What the heck is a terpene?” because your website offers zero educational resources—or worse, spreads bad info.
Cannabis is a complex product, and misinformation can lead to bad highs, unmet expectations, or even health risks. Nearly 60% of cannabis users say they feel unsure about product details or effects when shopping online, leading to hesitation and frustration.
“Think indica means you’ll pass out? Not so fast. Let’s debunk that couch-locked myth and find the right strain for your vibe.”
Users can’t get answers when they need them. Chatbots that barely work and customer service lines that might as well be ghosted? No thanks.
When a user has questions—about dosage, delivery, or the weird strain name they can’t pronounce—they need answers fast. In fact, 78% of customers expect a response within 24 hours, and 40% want it in less than an hour. Waiting around or being ignored is a surefire way to lose their trust (and their business).
“Got a question about your order or just wanna nerd out about terpenes? Hit us up—we’re here to help.”
Shopping feels generic, not tailored. Users are scrolling aimlessly because they don’t know what they want—or what they might like.
45% of consumers say they’re more likely to shop with a brand that offers personalized recommendations, yet most cannabis sites fail to provide this experience. People crave personalization. Without it, you’re just throwing products at them and hoping something sticks. Spoiler alert: it doesn’t.
“Not sure what to buy? Take our ‘What’s Your Vibe?’ quiz and we’ll hook you up with the perfect match.”
Users have no clue what’s legal in their area, how much they can buy, or whether they can travel with it.
The patchwork of cannabis laws is enough to give anyone a headache (and not the kind CBD can fix). If users feel unsure or overwhelmed, they’re less likely to complete a purchase. Nearly 70% of new cannabis users say they’re confused by state laws and regulations.
“We get it—the laws are a buzzkill. But don’t worry, we’ve done the homework so you don’t have to.”
From clunky navigation to missing accessibility features, your website is alienating a chunk of your audience.
Accessibility isn’t just a nice-to-have; it’s a must. 1 in 4 adults in the U.S. lives with a disability, and if your site isn’t inclusive, you’re leaving money (and goodwill) on the table.
“We don’t care if you’re browsing with your pinky toe or a screen reader—our site is here for everyone.”
Some users feel weird or judged about buying cannabis, especially online or in public.
Social stigma can deter users from fully embracing the shopping experience. 56% of cannabis consumers admit they feel some level of stigma when purchasing products.
“Cannabis is for everyone—your yogi neighbor, your grandma, and yes, you too. Let’s end the stigma, one order at a time.”
Stop worrying about what your competitors are doing and start focusing on your users. By addressing their pain points head-on, you’ll not only win their loyalty but also outshine the competition without breaking a sweat.
Need help turning your cannabis website into the one users actually want to visit? Tokin Digital is here to help. We’re experts in building cheeky, compliant, and conversion-focused sites that check all the right boxes for your users (and crush the competition while we’re at it). Let’s elevate your online presence—hit us up today.